Why is optimising your content for SEO important?
It is a delicate balance. You want to make sure the article appeals to the human reader as well as the Google bot. But how do you craft an engaging copy without sounding too ‘spammy’ or stuffing keywords in every sentence? Below are the definitive reasons why you should optimise your content for SEO.
1) Google
The tech giant’s influence on how we find things on the web is not a new story. From local grocery store opening times to finding new products and services, we rely on Google every day. That’s why your content must appeal to the robots crawling through your site. Having said that, I would prefer and recommend keeping the content more ‘human’ than search engine friendly. Ultimately, your article will be read and understood by a person behind a screen and not a machine. There are many techniques to optimise your website, so a basic understanding of SEO will be essential even if you hire a professional.
Therefore, writing it to your human target market takes precedence. This leads to our second reason why optimising content is important.
Therefore, writing it to your human target market takes precedence. This leads to our second reason why optimising content is important.
2) Increased likelihood of becoming an internet ‘hit’
Despite your write-up is not on the first page of Google, the fact that it is well-written and is super-useful to the reader will make it more likely to be shared around. So, having a reasonable level of optimisation will give your article the extra push it needs to become an internet sensation.
It is easy for your blog post to get lost amongst the millions of articles published on the web each day. Having the bare minimum of optimisation could give you a chance of reaching audiences that may have been unthinkable before.
It is easy for your blog post to get lost amongst the millions of articles published on the web each day. Having the bare minimum of optimisation could give you a chance of reaching audiences that may have been unthinkable before.
3) Keywords are for humans and bots
Although keywords tend to associate more with automated crawlers, we humans use keywords too! Remember a time when you have a word at the tip of your tongue and suddenly someone helps you to say it out loud? As soon as you have that word from the other person, you can elaborate without end! That’s exactly how keywords work.
Just like the human mind (albeit far from being similar), search engines need some form of input (a keyword) to help them find and elaborate on the topic that matters to you. In all fairness, the keyword starts in the human mind. For example, if you are thinking about going on an adventure holiday in New Zealand, the phrase that comes to your mind is likely to be ‘adventure holidays New Zealand’. It is the mind’s way of conceptualising our thoughts and labelling imaginations.
Of course, different people have different ways of conceptualising ideas and thoughts. But as a generable and measurable method, search engines are using keywords to help people find relevant information on the web.
Just like the human mind (albeit far from being similar), search engines need some form of input (a keyword) to help them find and elaborate on the topic that matters to you. In all fairness, the keyword starts in the human mind. For example, if you are thinking about going on an adventure holiday in New Zealand, the phrase that comes to your mind is likely to be ‘adventure holidays New Zealand’. It is the mind’s way of conceptualising our thoughts and labelling imaginations.
Of course, different people have different ways of conceptualising ideas and thoughts. But as a generable and measurable method, search engines are using keywords to help people find relevant information on the web.
4) More visibility equals more revenue
If your website is use advertising, the more visits you get will generate more ad revenue. Not only it will add value to your readers, but also it will generate a passive income for the work you created in the long run. If you are new to Google AdWords, there are plenty of online resources to help you get started.
In summary, these are the four main reasons why you should optimise your content for SEO:
- Increased likelihood of becoming an internet ‘hit’
- Keywords are for humans and bots
- More visibility equals more revenue
